Thomas Bouffay.

Media trader. My days split between several ad exchanges (Google Ads, Meta and beyond) and a lot of Claude. Here, I track what AI actually changes in our campaigns. Everything else is noise.

The notebook

(02)
  1. ChatGPT Ads Wants the Whole Bakery, Not Just the Cake

    AI & Advertising
  2. Why this site exists (and why now)

    Field Notes