Why this site exists (and why now)

There are two ways to live through AI showing up in media buying.

Option one: panic once a week reading that “AI will replace media buyers,” then go back to pushing your budgets like nothing happened.

Option two: open your accounts and look at what’s actually happening. Test the features as they roll out. Write down what works. Write down what breaks. Keep a running list of everything that was just keynote storytelling.

I went with option two. This site is the notebook.

What you’ll find here

Short, sourced pieces, written by someone with their hands in the consoles every day. Not by a trends agency.

Four drawers:

• Programmatic & Media Buying, the core of the job, explained plainly.
• AI & Advertising, what AI actually changes in our campaigns.
• News Decoded, platform announcements translated into real consequences.
• Field Notes, my tests, my wins, my fails. Mostly the fails, that’s where you learn.

The house tone

We’re going to laugh a bit. Adtech jargon is dense enough without adding a layer of corporate posting on top. One promise though: every joke rests on a fact you can check. If I get something wrong, I’ll say that too.

See you here, or on LinkedIn.