AI promises to revolutionize advertising. I check. By a media trader in France.https://thomasbouffay.com/en-UShttps://thomasbouffay.com/en/articles/chatgpt-ads-beurre/https://thomasbouffay.com/en/articles/chatgpt-ads-beurre/OpenAI is turning ChatGPT Ads into the audience, the exchange, the targeting and the copywriter all at once. A media trader breaks down what that means.Wed, 08 Jul 2026 00:00:00 GMTAI & Advertisinghttps://thomasbouffay.com/en/articles/pourquoi-ce-site/https://thomasbouffay.com/en/articles/pourquoi-ce-site/I'm a media trader watching AI reshape my job in real time. This site sorts out what actually matters from the pile of announcements we get every week.Tue, 07 Jul 2026 00:00:00 GMTField Notes